Hello everyone. Today I wanted to discuss a recent event in news that is close to home for myself.
Prada Marfa was built in 2005 by Elmgreen and Dragset as a permanent sculpture piece with the intention of never being renovated or repaired. The inside of the project cannot be accessed by the public and still holds the original interior. The installation is located 37 miles northwest of Marfa, Texas and has been an increasingly popular destination for many around the world visiting Marfa.
Marfa is known for having a ‘New York chic’ meets ‘cowboy cool’ art scene and blending southern charm with city charisma. The Prada installation has become a ‘pop-icon’ art piece, known for bending limits outside of the gallery and museum environment.
Eight years after being built the Texas Department of Transportation has ruled Prada Marfa as an advertisement, rather than an art piece, and therefore illegal. This has started discussion as to whether Prada Marfa can be defined as art or advertisement, bringing into discourse once more the role of pop art in contemporary times.
The installation was the subject of my series, “Prada Marfa,” which I shot in September 2010. Bringing together locals and an eclectic mix of people, animals and props, the series was meant to offer a conversational element to Elmgreen and Dragset’s vision.
Today I wanted to share some behind-the-scene shots from our shoot in 2010. Please share them and help spread the word about raising awareness to save Prada Marfa.
A Save Prada Marfa Facebook has been created to start discussion, spread initiative and show support. Please join the group and use the hashtag #SavePradaMarfa on social media! For more information please see this link.
Best, -Gray & the Maison Gray Team