Hello everyone. Today I wanted to discuss a recent event in news that is close to home for myself.
Prada Marfa was built in 2005 by Elmgreen and Dragset as a permanent sculpture piece with the intention of never being renovated or repaired. The inside of the project cannot be accessed by the public and still holds the original interior. The installation is located 37 miles northwest of Marfa, Texas and has been an increasingly popular destination for many around the world visiting Marfa.
Marfa is known for having a ‘New York chic’ meets ‘cowboy cool’ art scene and blending southern charm with city charisma. The Prada installation has become a ‘pop-icon’ art piece, known for bending limits outside of the gallery and museum environment.
Eight years after being built the Texas Department of Transportation has ruled Prada Marfa as an advertisement, rather than an art piece, and therefore illegal. This has started discussion as to whether Prada Marfa can be defined as art or advertisement, bringing into discourse once more the role of pop art in contemporary times.
The installation was the subject of my series, “Prada Marfa,” which I shot in September 2010. Bringing together locals and an eclectic mix of people, animals and props, the series was meant to offer a conversational element to Elmgreen and Dragset’s vision.
Today I wanted to share some behind-the-scene shots from our shoot in 2010. Please share them and help spread the word about raising awareness to save Prada Marfa.
A Save Prada Marfa Facebook has been created to start discussion, spread initiative and show support. Please join the group and use the hashtag #SavePradaMarfa on social media! For more information please see this link.
Best, -Gray & the Maison Gray Team
Thank you to everyone who entered our Far Far Away instagram contest! This has been an incredible series to create – thanks to the guidance of Gaston Ugalde and everyone on the team who worked with us in the Salar de Uyuni salt flats.
We wish all of you could be winners but alas there are only three. Each winner was chosen at random from the qualifying 680 entries.
Whether you are a winner or not, we created a video for you to enjoy which gives a sneak peek of what it was like behind the scenes.
Congrats to the three winners (see below) and stay tuned for more new and exciting giveaways coming this Fall.
Enjoy the video!
Cheers – Maison Gray Team
Congrats to @louwhatwear, @apieceoftoast, @allyex – you have won a 13×19 print of your choice from our Far Far Away collection! Please contact us at email@example.com as soon as you have a chance to claim your prize.
Over the weekend I was casually flipping through the October issue of House Beautiful at the beach and I couldn’t believe my eyes when I saw my photograph in the magazine! I immediately went to the link HouseBeautiful.com/Nate and saw how he incorporated my A la Plage Europe photograph, Lisbon Pool into his client’s room.
Be sure to checkout the video clip and pick up the October issue of House Beautiful to see it in print.